How to Rank Your Site Higher on Google

What You Need To Do To Move Your Site Up In Google Searches

The higher our website is in the queries made by users in search engines, the more visitors we can reach. This will increase the popularity and value of our site.

So what should we do in order for our site to rank higher in the search results? Of course, this is not a question that can be answered briefly. Because there are many criteria that we have to comply with, and especially when we have a large number of competitors, we have a lot of things to do. Let's list some of them for now:

• The content of our site is the most important. Search engines will not find anything on web pages that are empty or contain only images. 
• Content must be original. Content copied from other sites is noticed by google and in this case, our ranking drops further.
• Page structures should be created properly and unnecessary code clutter should be avoided. While there is no need for action, instead of creating effects etc. with javascript codes, the content should be increased. It is stated that Google does not like javascript codes.
• The more links to our pages from other sites, the higher our site's score. The value of the linking site is also important. Links from valuable sites earn more points. On the contrary, links from sites whose purpose is to link to other sites or that come from worthless sites will not do much.
• For this reason, we may make an effort to promote our site in important and popular forums and sites, and try to link to our site from there.
• Specify the title of that page with the title tag on each page of your site. In addition, by making meta tags and keyword and description definitions on each page, give clues about the content on that page.
• If the title and metas you write are unrelated to the content on the page, Google will not believe it. In addition, these definitions must be different on each page of the site. You should not use the same titles and descriptions on all pages. Again, these descriptions should neither be too long nor too short.
• H1, h2 tags are very important. Search engines perceive the expression between the h1 tags as the title of your page. Therefore, it should not be used rudely. Indicate only the most important headings with an h1. Use css to beautify the appearance of the H1 tag.
• If you bold the keywords in the content section with the b tag, this will also give an idea to the search engines. You can also use the mark tag, which is an html 5 tag, for this purpose.
• Provide descriptive information for the pictures you put on the page using the alt parameter.
• Make sure all pages are linked. Let a search engine crawl all your pages while browsing your page.
• You can spend money and advertise your site. You can publish your ads in AdWords or in different media.
• You can use the tools and programs provided by search engines. You can try to manually register your site with search engines if necessary.
• http://www. If you manage to register your site here by going to dmoz .org/, it will bring very good points. The Dmoz organization is an organization that examines websites by real people and publishes them if really appropriate. Fake and scam sites cannot register here. Other search engines also care about the records of this site.

EXERCISES